Assessment of Road Safety Campaign by Islamabad Traffic Police, using key performance indicators
World Health Organization's (W.H.O) World report on Road Traffic Injury prevention defines “A road traffic injury as fatal or non-fatal injuries incurred as a result of a road traffic crash. A road traffic crash is defined as a collision or incident that may or may not lead to injury, occurring on a public road and involving at least one moving vehicle” Of the four main modes of travel – road, rail, air and marine – travel by road puts people at the greatest risk of injury. Among males of the economically active age group, motor vehicle injuries are the third most important cause of death in developing countries. Compared with a person in a car, a person on a motorized two-wheeler is 20 times more likely to be killed for each kilometer traveled; a person on foot 9 times more likely; and a person on a bicycle 8 times more likely to be killed. A person in a car is 10 times more likely to be killed than a passenger in a bus or coach and 20 times more likely to be killed than a passenger in a train. It is projected that road traffic Injury (RTI) will be the second most common cause of disability-adjusted life years(DALYs) in developing countries in the year 2020 estimated economic cost of road accidents is 1 % of GNP in low-income countries, accounting for US$ 65 billion, more than they receive in development assistance. Despite this, there is little recognition of the health and economic burden of this problem at both the international and national levels. W.H.O. in its international conference on RTI noted the importance of adequate data on traffic injuries. Yet, accurate epidemiological data from many of the developing countries are difficult to find in the literature. Pakistan have large road network of 259, 758km. Thousands of people die on the roads in Pakistan every year with most of the victims being pedestrian, bicyclist, motorcyclists and passenger of public transport riders and with more than half of them between ages of 15 to 44 years. In Pakistan 10,125 crashes were reported to police including 4193 fatal cases in 2006 The estimated economic cost of road crashes and injuries is to be over 100 billion rupees for Pakistan According to W.H.O. for Pakistan Age-standardized mortality rate for injuries (per 100 000 population) is99.0 years (2002) and Years of life lost to injuries (%) 8.0 years (2002). The annual growth rate of vehicles is 17.18%in Islamabad. With this high influx of car on the roads of Islamabad every day, road traffic injuries and offenses has become a major problem. With added poor road engineering, inadequate road furniture, ineffective and out dated traffic signals the problem has intensified. Evidence from some highly motorized countries has shown that integrated approach involving "three E's": Engineering, Education, and Enforcement produce a marked decline in road deaths and serious injuries. Transport systems developed in high-income countries may not fit well with the safety needs of low income and middle-income countries for a variety of reasons, including the differences in traffic mix. transfer, therefore, needs to be appropriate for the mix of different vehicle types and the patterns of road use. The priority in developing countries therefore should be the import and adaptation of proven and promising methods from developed nations, and a pooling of information as to their effectiveness among other low-income countries.
Most of the work done in Pakistan has focused on the magnitude and impact of injuries from motor vehicle crashes in Pakistan. Multiple factors involve in the causation of road traffic accident include road, road user and vehicles. Because of the complexity of road accident causes, there is temptation to embark on policies and countermeasures that are visible but superficial and with little ultimate effect on the level of road safety.
Educational or training interventions have a potential for preventing traffic crashes. Traffic Awareness Campaign was launch by Islamabad traffic police (ITP) to address the current traffic problems and to enhance road safety among public. The effectiveness of Traffic Awareness Campaign on road traffic injuries and how Islamabad Traffic police (ITP) achieved the set targets so it can be replicated nationwide to make road travel safe in Pakistan.
